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The Intent Gap Report
Original research on ecommerce鈥檚 digital disconnect.
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Articles on Intent
Get the perspectives, data and evidence you need to make the move to intent-based ecommerce.
Featured articles
Insight
June 20, 2025
Predictions, not proxies: The data
Tom Bailey
How to get started with intent-based email capture
Ecommerce's email capture issue: 9 leaders talks pop-ups & timing
How to get started with intent-based discounting
Ecommerce鈥檚 discount code dilemma: 7 experts talk margin & mistakes
Latest articles
Insight
June 20, 2025
Predictions, not proxies: The data
Tom Bailey
Insight
May 27, 2025
How to get started with intent-based email capture
Charley Bader
Insight
May 21, 2025
Ecommerce's email capture issue: 9 leaders talks pop-ups & timing
Daniel Gripton
Insight
May 8, 2025
Predictions, not proxies
Tom Bailey
Insight
April 24, 2025
Rethinking ecommerce email capture with intent
Colin Spooner
Insight
April 23, 2025
How to get started with intent-based discounting
Charley Bader
Insight
April 15, 2025
Rethinking ecommerce discounts with Intent
Colin Spooner
Insight
April 9, 2025
Ecommerce鈥檚 discount code dilemma: 7 experts talk margin & mistakes
Daniel Gripton
Insight
September 17, 2024
Data insights: Cart abandonment during checkout
Colin Spooner
Insight
August 14, 2024
Ecommerce insights and best practices: Real-time analytics
Colin Spooner
Insight
July 29, 2024
The intent-based segmentation framework for ecommerce
David Mannheim
Insight
July 28, 2024
Traditional ecommerce segmentation needs a revamp
David Mannheim