The Intent Framework
A new way to segment visitors by their intent.
Based on millions of sessions, 800+ intent signals and being more human in how we sell.
We stand by a strong statement:
*Retailers communicate inappropriately and ineffectively with their customers because they lack context.*
And that鈥檚 because retailers aren鈥檛 listening. They measure key actions that assume where the user is in their purchase journey eg: user visited product page, but it lacks context to be useful.
In ecommerce, because of this website-first measurement, we design our communications and websites for the 2% of customers ready to buy. We treat all customers like they鈥檝e arrived onsite with their cards in their hands.
That aggregated obsession leads to a page template focus, meaning you鈥檙e missing out on what your customers actually want to do. Hitting a product detail page doesn鈥檛 mean they鈥檙e ready to buy; we lose sight and context of what they need because we aren鈥檛 listening to what they鈥檙e telling us.
How do you *actually* understand where your customers are and what they need? And how do you help or intervene appropriately?
Introducing the only way to do that; understand your visitors' intent in real time.
1. 滨苍迟别苍迟听厂迟补驳别
It鈥檚 the difference between 鈥淭hey鈥檙e on the PDP鈥 vs 鈥淭hey鈥檙e deciding whether this is the right product.鈥
2. Intent聽Signal
It looks at current state to predict a future state. It鈥檚 not about where they are on your site. It鈥檚 about how they鈥檙e behaving right now, and what that behaviour suggests.
3. Intent聽Trend
A trend is important because it tells you when you should intervene. At what moment should you respond to an intent signal or mindset.
