Feature Delivery With Intent | Use Case

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Intent in a tent! February 24th 2026, at the O2, London. Sign up now

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Intent in a tent! February 24th 2026, at the O2, London. Sign up now

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Intent in a tent! February 24th 2026, at the O2, London. Sign up now

Use Case

Features with Intent

Prioritise site features like social proof, chat or reviews only if they help a visitor's needs.

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10%

Better feature conversion

Features Use Case

Why ask for visitor emails with Intent?

Without intent...

Features like recommendations, social proof or live chat can really support visitors on their journey. The issue is when brands give visitors everything, all at once...regardless of what they really need.

When surfaced to visitors at the wrong time, potentially effective features are at best ignored and at worst reduce intent. Plus impression costs often mean paying for this privilege.

...and with Intent

��ϴ��¼� surfaces your features at the optimal moment, by responding to the real-time context of your visitors.

Why show scarcity messaging to somebody who isn’t going to buy? Why risk reducing intent with inappropriate experiences? Use your features in a strategic, customer-first way.

VS

Customer Spotlight

Conversion uplift using save for later prompts

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See how a leading jewellery retailer turned hesitant shoppers into sales by surfacing softer calls to action at the right moment.

Without intent, this jewellery & watch specialist couldn’t distinguish hesitant onsite shoppers.

The team believed a softer call to action could add engagement and sales.

With Intent, they used ‘save for later’ or the right users, to add impact without inappropriate pressure.

“��ϴ��¼� gives us the context we never had. We’ve shifted from blanket experiences to meaningful ones that meet the moment. It’s changing our mindset as a business.”