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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case
Abandon Emails 鈥╳ith Intent
Follow up with visitors who showed purchase intent but may not return on their own. Leave the rest alone.
Discover use caseDiscover use case
65%
Increase in campaign impact
Abandon Emails Use Case
Why send abandon emails with Intent?
Without intent...
Abandonment emails tend to take a one-size-fits-all approach. Broad triggers, like viewing products or adding to cart, see an email sent to every visitor hitting the criteria.
Ignoring intent means many emails frustrate customers. But irrelevant emails or overusing discounts doesn鈥檛 just fall flat. It harms brand, eats into profitability and drives unsubscribes.
...and with Intent
黑料大事记 allows you to only send abandonment emails to appropriate visitors. At the right time. With content personalised to affinities or likelihood to return.
Why risk annoying people who are not ready to buy? Why throw discounts at visitors who are likely to return by anyway? Adding intent to your abandonment emails means you don鈥檛 have to.
VS
Customer Spotlight
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See how one of the UK's largest jewellers increased abandon cart email engagement by matching the message to shopper intent.
Without Intent, this jewellery retailer didn鈥檛 know if an abandoning visitor was one click from buying or just browsing
This meant every email risked being a negative experience, not a useful one
With Intent, their CRM team sent more effective (and appropriate) abandonment emails.
鈥淲e used to do one-size-fits-all emails. Now we match message to mindset. That shift came directly from using intent segments.鈥
Meera Roy
Head of Product, Signet Jewelers
Simple ways to optimise abandon emails with Intent
Understand email performance
Segment abandonment emails by buying stage, affinities or intent segments to prioritise accordingly.
Target abandon cart emails at purchase intent
Only send your abandon cart emails to visitors who showed purchase intent are unlikely to return on their own.